Brand Design: Start-up
- Published: May 2020
- Project type: Individual
- Website-Prototype: thinktwicefestival.ch
- Produced for: Study-module: Media-Visualization
- Learnings: In this project I worked intensively with the Adobe programmes Illustrator, Photoshop and Adobe XD. While I learned to work with lines and shapes in Illustrator, Photoshop was about cropping and masking objects. Another essential part was done in Adobe XD, where I focused on prototyping and testing a website.
Think Twice Festival
The goal was to create a corporate identity for a fictitious start-up. The focus lay on the sustainable commitment of the company, which should be reflected in the appearance. With the THINK TWICE Vegan Food Festival, the idea was to give the impulse to question one's consumption behavior and to try something new.
In the first step, the concept was developed, a mood board was put together and the first sketches for a logo were made. My goal was to give the whole thing a modern "festival vibe" without being obtrusive with the vegan message. In the second step I worked out the final version of the logo, created the colorful sticker-set and created the prototype of the website.
Styleguide
The color selection, typographies, slogans and designs are documented and explained in the style guide.